Promoting your Movie (6b)

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November 21, 2012 by Andrew Bogatek

One of the last days of shooting for "Deadwood Fury". Cast members from left to right: Alexandra Jennings, Esther Sissons, Andrew Bogatek, Taavo Nisbet, Michael Bohdanowicz, and Trevor Parkins. Photo courtesy of Trevor Parkins.

One of the last days of shooting for “Deadwood Fury”. Cast members from left to right: Alexandra Jennings, Esther Sissons, Andrew Bogatek, Taavo Nisbet, Michael Bohdanowicz, and Trevor Parkins. Photo courtesy of Trevor Parkins.

Mid-August, 2012. Our movie was finally finished and it was time for us to start promoting Deadwood Fury as much as possible. We knew the film wouldn’t make it “big”, so Trevor and I decided to publicize it to our friends and family. Speaking of which, they became our target audience.

Target Audience

Consists of the demographic you are aiming to showcase your movie towards.

As previously mentioned, we opted to show it to much of our friends and family as possible, considering Deadwood Fury made on the intent of improving our filming experiences while preserving it as a memory.

Knowing who we were going to show it to, we began to look at where to promote it and how.

If you seek to promote your movie, consider these platforms and other tips as to how to get it noticed.

  • Create movie trailers: Movie studios create fast-cut, eye-popping trailers and showcase them in front of other movies at the theaters. They are done to grab attention and draw interest. “In December 2011, the first trailer for The Dark Knight Rises smashed the record for most combined downloads through the iTunes Movie Trailers site and the iTunes Trailers iOs app for iPhone, iPad, and iPod touch. The trailer was viewed more than 12.5 million times in the first 24 hours it debuted, breaking the previous record, held by The Avengers and beating it by more than 2 million views.”LA Times.
  • Post your trailers on Facebook, Twitter, and YouTube: The more websites you post your trailer on, the more buzz the film creates. In addition, views on YouTube will increase and more people will “like” the promo on Facebook.
  • Create poster/artwork: A movie is almost nothing without its own poster and promo art. It serves as a way to identify what type of genre the movie is, while also emphasizing its tone, niche and content. Ex. The Texas Chainsaw Massacre poster illustrates horror, brutality, and chaos.

The Texas Chainsaw Massacre poster (1974). Photo courtesy of:

  • TV Spots (optional): A TV-Spot is a 30-second advertisement showing clips and bits from your movie. In essence, they are a much shorter version of a movie trailer. Granted, you may not have access to TV networks to promote your material, but just because it’s called a TV spot doesn’t it mean it must be broadcasted strictly on TV. Several movies post TV spots and short ads online to get the online users’ attention. TV spots are short, sweet, and straight to the point. Check out the TV spot for Deadwood Fury here.
A Hollywood Movie Premiere. Photo courtesy of:
  • Movie Premiere: This one is my personal favorite. When Deadwood Fury was completed, we held a small premiere at Trevor’s house with most of the cast members as well as some friends. The reason premieres are great is because it will be the first time for an audience to see the final cut. Additionally, they help create a friendly and enjoyable atmosphere, where you and your friends can laugh and scream (if watching a horror movie), while also discuss and relate to the movie’s content.

And there you have it. You now have successfully made a movie and promoted it to the best of your extent. I hope my blog posts have been informative to you readers, and grabbed your interest in possibly making your own movie, whatever genre it may be. As always comment, express, or cast your thoughts below!

Lastly, in this sixth and final blog post, check out the link here to watch Deadwood Fury. Enjoy!

Written and directed by Andrew Banachek (Banachek is my pen name) and Trevor Parkins, ‘Deadwood Fury’ concerns the sole survivor (Parkins) of a killing spree plagued by hallucinations and nightmares, which demand him to return to the forest where the incident took place. When he returns with the aid of his newfound friends, they soon realize that all hell is about to break loose and history likes to repeat itself.

(Video courtesy of Andrew Bogatek and Trevor Parkins)


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